The Wazi Campaign was created with the idea that real change and transformation happens one inspired thought at a time, one person at a time.
The Wazi Campaign is nationwide public awareness campaign which produces Public Service Announcements (PSAs) which air on selected television stations in Kenya and on the internet through our social media accounts on Facebook, YouTube and Twitter.
We use 3D animation to communicate inspiring, empowering and humorous messages that revolve around issues of Peace and Good Governance.
Following the post-election violence that rocked Kenya following the disputed elections in 2007, we see the importance of being inspired to examine fundamental issues that revolve around building peace from within:
- Embracing ethnic diversity as a cultural richness to be celebrated
- Putting an end to the culture of corruption and impunity
- Choosing leaders that have integrity and demanding that they work for the good of the people
- Voting peacefully and not engaging in any form of violence
- Engaging in Kenya’s devolution process by being an active participant at county level
A peaceful Kenya, built on the bedrock of integrity and equality, is a vision that can only be materialized with the belief that it can indeed happen, and that our personal choices do make a difference. Just as our slogan says – “Kenya Ni Jina, Nchi Ni Wewe” – Kenya’s just a name, you are the country.
The campaign would not be possible without the invaluable support of our television partners who all generously donated free commercial airtime to the project. A special thanks to KBC, Kiss TV, Citizen TV, NTV, QTV, and KTN. Fox Theatres also air our PSAs in their movie theatres after the national anthem. On the internet, we have also received alot of support from www.standardmedia.co.ke, www.yellowpageskenya.com, www.kenyamoja.com, winniethuku.blogspot.com, www.
Our PSAs are uploaded on YouTube, www.youtube.com/user/thewazicampaign.
The Wazi Campaign was made possible through seed funding for its pilot from USAID, and additional funding from DFID, implemented through Kenyan NGO Act! And its Kenya Civil Society Strengthening Program (KCSSP)